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Kleenex is a brand name of Kimberly-Clark Worldwide, Inc. It is an invented word - used since June 12, 1924. Kleenex products are manufactured in 30 countries and sold in more than 170 countries. It is made of a material originally called “Cellucotton” that was designed during WWI. It was used in gas mask filters as a replacement for cotton - which was in short supply. It was first marketed as an easy way to remove cold cream. Customers began writing letters to the company suggesting it’s use for colds and hay fever. It’s marketing changed to include the slogan “Don’t Carry a Cold in Your Pocket” and they began marketing it as a disposable handkerchief. The antique ad (from Life Magazine – 1943) was from this site -
http://graphic-design.tjs-labs.com/summary-by-product.php?sort=B This is a site for antique ads. It is well worth a visit.
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